Another Day The Label is a Toronto-based lounge wear brand that I’ve had the pleasure of working with long-term.
Lifestyle
Design showroom: HD+CO
HD+CO is a home decor company based in Toronto, Canada, specializing in handwoven rugs for the everyday. Their collection is made in India from 100% recycled PET yarn, low pile, and designed for high-traffic areas of the home.
Lifestyle product: hd+co
hd+co is a Canadian company based in Toronto, founded by interior designer and stylist Emily Staunton. The collection of handwoven rugs are designed to withstand daily use like high-traffic areas, pets, and spills. The rugs are from recycled plastic water bottles and are UV resistant, which makes them more durable than regular cotton or wool, ensuring they maintain their quality and beauty.
Commercial: BIC ECOlutions
Brand
BIC ECOlutions
Brief
Create a set of lifestyle product photos with a bright, positive feel to reflect the brand’s eco-conscious products.
Audience
Eco-concious stationery users, specifically millenials, look for sustainably-made products for everyday to help them take small steps to better the planet.
Results
A set of bright, lifestyle photos incorporating BIC’s ECOlution line of pens, pencils, and permanent markers to show the products in a natural and positive way. Combining natural light and artificial light to mimic natural light, the products are the focus on the images, while supported by related stationery.
Another Day the Label: Fall/Winter 2023
Another Day the Label just released their women’s fall/winter collection, which includes their classic lounge set, long lounge set, and a sleep dress in taupe, black, and rose.
They’ve also added K-beauty products like the Romand: Glasting Melting Balm, COSRX: Acne Pimple Master Patch, and Round Lab: Birch Juice Moisturizing Sun Stick (SPF50+).